The Fourplex Gateway Drug
People tell you it is not a bad thing to do. The high is just mild enough to keep you sane, but it makes life a little exciting. And of course, it’s legal! (Or at least, in most places it is.) You reap the benefits after the first time, so you keep doing it. After a while, you may even start to get ...bored. Now, you’re ready for MORE.
What are we talking about?
Residential Realtors selling fourplexes, of course!
We have seen it happen so many times: Fourplexes are the gateway drug of commercial real estate.
The process is different than selling a house; exciting and new. No typical residential deal here! Perhaps commissions look better, perhaps the challenge is addicting, perhaps it does not seem so unreasonable to move into larger multi-family properties. From there, your father-in-law asks you to help him sell his accounting office. Or you feel like giving it a spin when your cousin says she’s looking for a retail space in a strip mall. After a fourplex, it seems like everything is doable.
Despite how tempting it is to make that jump into commercial real estate as a residential realtor - buying, selling and leasing commercial real estate is a different beast than selling homes. It only starts with venturing away from your old friend the MLS. An agent needs to have training or mentoring to navigate everything from the search to the market, to the negotiations. A wrong move and they could get burned and they will certainly let their customer down.
This is where Commercial Property Connect comes in!
Susan McCall, the owner and Designated Broker of Commercial Property Connect started her real estate career in residential real estate. She was in fact “Rookie of The Year” that maiden year. But, that first year was her last year in residential real estate. Why?
According to Susan “selling houses is just too emotional”. It’s true, right? Buying a home is very emotional, it is your kingdom, your sanctuary. There are so many things that need to be just right. When things do not go exactly the way you had hoped, there is so much disappointment. It can sometimes feel like the sky is falling. Now, not to say it is not a big deal to find just the right industrial building to invest in, but it is often more of a rational business decision based on very practical criteria and maybe less on how it “makes us feel”.
Commercial Real Estate is quite diverse in the “why” department. They “why” might be making a person’s business successful in a great retail location; it might be just finding an investment that produces income and provides for long term appreciation.
Now, almost 19 years later, Susan McCall has honed her skills in every Commercial discipline (a “Generalist”), so she might help a restaurant owner find a space in the morning and list a multi-family apartment building for sale in the afternoon. This took years of learning and experience. It also took some luck in that she had a mentor that was able to help her with the transition. It took passion and determination to fearlessly navigate through the complexities of a larger market. But it just started with the first step.
Taking that first step…
Commercial Property Connect is ready to mentor those ready to take that first step. It will not even be a back-alley deal. It comes with breaking into the Commercial Real Estate business on the high road, doing it the right way.
Commercial Property Connect is always on the lookout for smart, fun, and bold residential realtors who have gotten their feet wet in commercial real estate and want to jump in. We have a successful mentorship program that can prepare you to excel in a more diverse world that allows you to specialize or enjoy different real estate disciplines every day of the week (except weekends…. just think, no weekends).
Here is what is involved in the mentorship program:
You pick up the phone and call Susan McCall and ask her to help you learn more about the opportunity.
We will talk about how you like to develop business and spend your time to make sure this is the right fit for you and for us.
If we are both ready to take the next step you will begin learning and planning your path to reach the goals that you will develop.
You will be mentored by THE Susan McCall, herself! In an industry that seems filled with shady guys in suits you will learn that doing the right thing for the client is always the right answer. There is a way to do Commercial Real Estate ethically AND successfully.
You will learn the Commercial Property Connect proprietary process that helps us land 99% of prospects we meet with. It is different than the rest of the Commercial Real Estate industry.
Susan will work one on one with you until you are comfortable maneuvering on your own. You will be at a well-respected firm that is exclusively Commercial Real Estate. You would have access to a Designated Broker that has seen it all and wants to help you learn the tricks of the trade.
So, what do you think? Are you ready for a new challenge?
Although we absolutely are not proponents of illegal drug usage, if you are a residential realtor working on “gateway” properties, we do want to invite you to consider entering the fulfilling, exciting world of commercial real estate!
