Spotlight: Property in Residential Area

Selling your property at a good price is less about qualifying whether your property is “good” or “bad,” and more about identifying the “who” and “why” that would make that property a perfect fit.

For some, an office building in a residential area would be “bad.” After all, when the words “high visibility” are missing from the listing description, many potential buyers lose interest. Maybe that was why this particular office building had been on the market for a year without any reported inquiries. 

But that isn’t how we approach things. When we were connected with the owner of this building, we felt confident that our intentional listing process could highlight the benefits of this office and make it attractive for potential buyers. 

So, we did our thing. We dove into the details where we discovered specifics that shaped our marketing in order to find a perfect match: we made a video that pointed to not only the beautiful building nestled in the mountain (with golf course privileges), but also the high-net-worth demographic of the neighborhood. 

Our market analysis turned out a price point that the owner could get behind. He loved our monthly data analytic reports that included the number and location of pings on the listing. 

Within TWO DAYS we received our first offer and within 30 DAYS we found the right fit. The buyer was attracted to the perks we pointed out in our marketing and would thrive in this unique location. 

This story is a perfect proof of our belief that critical thinking + creative thinking = happy endings for everyone.